Transparency

How we make money

Today, nothing. No broker on this site pays us, and we have no affiliate agreements. Here is exactly how that works, and what will change when it does.

We currently earn nothing from any broker on this site. We have no affiliate agreements, no referral arrangements and no commercial relationship with any of the seven brokers in our comparison table. If that changes, this page will change before the table does, and we will mark every listing that pays us.

Last updated 14 July 2026.

Do you plan to earn commission in future?

Yes, and we would rather tell you that now than surprise you with it later. Referral commission is the standard funding model for comparison sites in this sector: a broker pays the site when a reader opens an account and trades.

When we sign our first agreement, three things will happen on the same day. This page will name the broker. The comparison table will carry a marker on that broker’s row. And the ranking will not move, because ranking is set by the criteria on our methodology page — all of them publicly checkable, so you can reconstruct our table yourself and catch us if it ever stops adding up.

Why does that matter?

Because the incentive is obvious and you should be able to see it. A comparison site earns more by steering you towards whichever broker pays it best. Every site in this sector faces that pressure, and most disclose it in a footer link nobody reads.

Our answer is to make the ranking reproducible. Regulatory authorisation, published fee transparency, Trustpilot score weighted by review volume, service model, risk management tools — every one of those comes from the broker’s own site, the FCA Register, Companies House or Trustpilot. None of it is our private judgement. If commission ever bent the table, the table would stop matching its own stated criteria, and you would be able to prove it.

Does a broker have to pay to be listed?

No. A broker qualifies by being authorised by the Financial Conduct Authority and serving UK customers. Nothing else. All seven brokers currently in our table are there because they meet that test, and none of them pays us a penny.

Why disclose any of this?

The Digital Markets, Competition and Consumers Act 2024 requires traders to disclose commercial relationships that could affect how products are presented, and the Competition and Markets Authority expects comparison tools to be clear about how ranking works. So there is a legal floor.

But the real reason is simpler. A comparison site that hides its funding is not comparing anything, it is advertising. You are entitled to know who pays us before you weigh what we say — and today, the answer is nobody.

Who owns this site?

Ownership, and the one commercial interest sitting behind this site, is set out in full on our About page. Read it before you read the table.


Nothing on this website is a personal recommendation. We publish verifiable information about regulated firms so that you can make your own comparison.